Due to her acumen in all things beauty, Athiya Shetty was recently brought on board as the brand face of Korean beauty brand Laneige. Korean skincare giant Laneige recently announced her partnership with Athiya Shetty, naming her the brand’s inaugural ambassador in India. The company stated that Athiya’s fashion sensibility perfectly embodies her core belief of “embracing the inner radiance”. In her role, she will endorse Laneige’s skincare range to further the brand’s philosophy.
Athiya Shetty becomes the first Indian ambassador for Korean beauty brand Laneige
Paul Lee, Managing Director and Country Head of AmorePacific Group India, the company that owns the brand here, expressed his enthusiasm, saying, “We warmly welcome the vivacious and multi-talented actor as our inaugural brand ambassador. Our The core philosophy is centered on the idea that beauty encompasses not only one’s appearance, but also one’s character and potential to bring about positive change in the world.Ms. Shetty embodies our beauty values and is a obvious choice to represent our brand.
Mini Sood Banerjee, Deputy Director and Head of Marketing and Training, said, “Considering the actress’s eminence and influence in the Indian market, combined with her sincere relationship with fans and supporters, she is undoubtedly the most suitable candidate for represent our brand. our goal is to introduce new campaigns that demonstrate our dedication to innovation and water science. With her involvement, we are confident that we can make a lasting impression on the Indian beauty industry.”
The induction of Athiya Shetty as a Laneige brand ambassador, and the first Indian actress to hold this role, has elevated the industry to a proud status.
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