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Ayushmann Khurrana becomes the new face of : Bollywood News – Bollywood Hungama

Ayushmann Khurrana becomes the new face of, one of India’s largest sleep and home D2C solutions brands, introduced Ayushmann Khurrana as their newest brand ambassador in his usual quirky and playful tone. Known for their captivating and unconventional marketing communication, have teamed up with Khurrana to create resonance with the progressive yet down-to-earth Indian citizen. In addition to being the face of the brand and spearheading upcoming campaigns, Ayushmann will also help the brand raise awareness and education about sleep health and its importance in the modern context. In an interesting twist leading up to the announcement, the brand name was kept under wraps in the behind-the-scenes (BTS) clip to pique curiosity. This created the perfect backdrop to reveal the partnership. The reveal was delivered in a monologue-style format, with Ayushmann appealing to people to give the dream due importance.

Ayushmann Khurrana becomes the new face of

Ayushmann Khurrana becomes the new face of

In his classic style, Ayushmann offers a witty commentary entitled ‘Sleep India Sleep’ on the pressing problem of sleep deprivation in India. With his youthful drive and energy, the actor can be seen urging the audience to prioritize their sleep health and commit to getting better sleep. This video forms
the start of the brand’s partnership with Ayushmann and is in keeping with their marketing philosophy which aims to create meaningful conversations around improving sleep and home quality among Indians.

Commenting on the partnership, Ayushmann Khurrana shared: “’s philosophy of creating meaningful and authentic conversations with their audience about home and sleep health is something I wholeheartedly believe in. I’m excited to join forces with a brand that values ​​innovation and practicality as much as I do. This partnership will be an excellent opportunity to connect with diverse audience groups and help make a positive impact on their lives.”

Speaking on the occasion, Chaitanya Ramalingegowda Director and Co-Founder said: “We are delighted to have Ayushmann as our Official Brand Ambassador as we believe this will enable us to strengthen our brand identity across multiple regions of the world. country. The Wakefit consumer persona is someone who is progressive yet practical in their lifestyle and purchasing decisions. Ayushmann is a perfect fit for that personality, making him the ideal choice as the face of our brand. shares many core values ​​with Ayushmann, whether it is being innovative with our choices, being truly original and authentic, or appealing to a broad demographic and geographic audience base.”

The partnership with Ayushmann aims to further refine the company’s brand identity and build its affinity across the country. The brand recently received its Series D funding in January 2023 and now aims to strengthen its brand building efforts, expand omnichannel presence and category presence. and scale supply chain operations. In 2022, the company also announced its offline retail expansion and launched 22 physical stores across the country with plans to open more than 100 stores by the end of fiscal 24.

ALSO READ: Ayushmann Khurrana Credits Ranbir Kapoor And Ranveer Singh For Inspiring His Unconventional Film Choices; he says, “I had no choice…”


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