Film personalities, Kamal Haasan, Riteish Deshmukh, Genelia Deshmukh and Manish Malhotra will be honored during this year’s IIFA (International Film Academy of India) Awards, taking place at Yas Islands in Abu Dhabi on 26-27 of May.
IIFA 2023: Kamal Haasan, Riteish Deshmukh, Genelia Deshmukh and Manish Malhotra to be honored
Kamal Haasan will be congratulated with ‘Outstanding Achievement in Indian Cinema’ while Riteish and Genelia will be awarded ‘Outstanding Achievement in Regional Cinema’. Manish Malhotra will receive the ‘Outstanding Achievement in Fashion and Film’ award.
Kamal Haasan has had a decade-long relationship with IIFA. Speaking on the same, he said in a statement, “I am extremely honored and grateful to have been a part of many IIFAs and they are doing a great job promoting Indian cinema globally and this time I am being honored at IIFA 2023 in Yas. Island, Abu Dhabi. Excited to be present at the event.”
Kamal Haasan, 68, began his career as a child artist, at the age of six, in the 1960 Tamil film. Kalathur Kannamma, bagging the President’s Gold Medal. Since then, she has acted in more than 200 films and has taken home four national awards. He has also won accolades as a filmmaker.
Riteish and Genelia Deshmukh are prominent names in Bollywood. But they have also made their mark in Marathi cinema as producers of films like Balak Palak, Lai Bhari, Yellow, faster, mauli and see. Riteish also acted in Lai Bhari, mauli and see. see it was also his directorial debut while it was also Genelia’s acting debut in Marathi.
Fashion designer Manish Malhotra has been an integral part of the Hindi film industry for 33 years. He introduced the concept of styling to costume design in Ram Gopal Varma’s 1995 musical romance, rangela, and since then, it has set many new trends, both on screen and off. In 2005, the stylist and entrepreneur launched his namesake brand, Manish Malhotra, and today he has three flagship stores in Mumbai, Delhi and Hyderabad. His first international boutique will open in the Dubai Mall this year.
This time, the prestigious awards show will feature live performances by prominent Bollywood stars including Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Rakul Preet Singh and Nora Fatehi at the main awards, hosted by Abhishek Bachchan and Vicky Kaushal. . Rapper Badshah, lyricist and composer Amit Trivedi, EDM producer Nucleya, and singers Sunidhi Chauhan and Sukhbir Singh will take center stage at IIFA Rocks, which will be hosted by Farah Khan and Rajkummar Rao.
This year’s edition of IIFA, which will take place at the Etihad Arena, is sponsored by Maruti Suzuki NEXA and Sobha Realty.
Shashank Srivastava, Senior Managing Director of Marketing and Sales at Maruti Suzuki India Limited, said: “NEXA has always been at the forefront of innovations and curating flawless experiences that not only impress but inspire. By dabbling in the fields of fashion, music and travel, NEXA has successfully created and inspired multiple unique experiences for its clients. It is for this very reason that NEXA has collaborated with IIFA, which is a platform to recognize India’s best creative talents in the world of cinema and celebrate the best of cinematographic arts. The association is in its seventh year and both NEXA and IIFA are challenging the status quo to create unique and inspiring experiences. With IIFA, we have a perfect partnership as we share a common vision of creating global experiences, which has established the premium image of both brands. We look forward to IIFA 2023, which will take place on Yas Island in Abu Dhabi to inspire our new-age consumers seeking global experiences in their everyday lives.”
Echoing his sentiments, Ravi Menon, Co-Chairman of Sobha Realty added: “We are delighted to be the title sponsor of the 23rd edition of IIFA Weekend. The event will witness the presence of a who’s who in the Indian film industry with the glitz and glamor that make Indian cinema very popular. With a rich culture of performing arts in our own nation, we are honored to recognize and celebrate the long-standing allure of Indian cinema and its outstanding contributors. Indian films are seen all over the world and we are delighted to welcome our nation’s many actors, artists and talents, further bringing Indian cinema to a global audience. The IIFA Awards recognize the highest quality and artistic expressions in the Indian film sector, just as we at Sobha Realty recognize the value of quality, artistry and design in our work.”
Also Read: IIFA 2023: Kabir Khan And Omung Kumar To Host Master Classes On Different Aspects Of Cinema
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