AcneStar, an anti-inflammatory and antibacterial face wash and gel from the house of Mankind Pharma, has brought in multilingual and multi-talented Raashii Khanna as the new face of the brand to drive better audience engagement. Owing to Raashii Khanna’s popularity across the spectrum through his films and shows spanning different languages, mediums and genres, the brand aims to intensify its PAN India reach with a TVC showcasing multi-talented beauty.
Raashii Khanna joins AcneStar as the new face of the brand
Building on impressive work in the Tamil, Telugu, Malayalam and Kannada markets, Raashii Khanna has created a nationwide craze with his OTT shows Rudra: The Edge of Darkness and Farzi and is currently the new Dharma hero for yodha.
Through the collaboration, the brand strives to penetrate deeper into the market by reaching out to the large audience base of the Raashii fandom across the country. To ensure better reception among the audience, the brand will launch a TVC as an extension of the ‘Search Nahi Research Ki Suno’ campaign, encouraging the masses to choose a product wisely backed by proper science and research.
Commenting on the collaboration, Raashii Khanna said: “Acne and skin concerns are universally susceptible issues and as young people we are always looking for easier and safer ways to get clear, acne-free skin. AcneStar uses scientific brilliance to present a product that offers a reliable skin care solution. I am pleased to be associated with a brand that is also committed to the public interest and a better quality of life.”
Speaking on the occasion, Joy Chatterjee, Mankind Pharma’s Associate Vice President of Sales and Marketing, said: “We are very excited to onboard Raashii Khanna as the face of AcneStar. In order to expand our visibility and strengthen our position in the market, we were looking for a figure that would be well recognized by the audience. And considering that the actress is quite popular and at the same time resonates with the brand’s proposition, we collaborated with her to boost visibility among the target audience. She will help us further to increase the recall value of the brand among the masses. Plus, the audience that has faith in the actress will help drive the authenticity of the brand at the same time.”
Also read: Ahead of Yodha’s July Release, Female Lead Raashii Khanna Voices Her Character
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