After working together as dubbing artists on the Hindi version of The Lion King, Shah Rukh Khan recently became the face of his son Aryan Khan’s luxury brand D’yavol X. For the ad campaign, Aryan directed his father and the luxury streetwear brand launched on his website on April 30. However, within a day, Shah Rukh Khan signed jackets worth Rs. 2 lakh and sold out.
Shah Rukh Khan signed Aryan Khan brand D’YAVOL X jackets worth Rs. 2 lakh is sold out in a day
On April 30, 2023, Aryan Khan’s label released the Signature X Jacket, a black jacket with subtle details, a hoodie and D’YAVOL X’s iconic hand-painted red X on the elbow. SRK had also worked on the campaign photo shoot. The signature jacket had been autographed by the superstar. The limited edition collection had only 30 units of the jacket and within 24 hours of its release it was sold out. The jacket is priced at Rs. 2,00,555.
In December 2022, Aryan Khan and co-founders Bunty Singh and Leti Blagoeva marked their foray into the luxury lifestyle business by unveiling D’YAVOL, their passion project. The three entrepreneurs aim to provide consumers with the best global experiences and authentic products in fashion, drinks and exclusive events.
On the work front, Shah Rukh Khan was last seen in pathan. Collections of the film crossed Rs. 1000 crores at the worldwide box office. It was released in theaters on January 25, 2023. The film starred Deepika Padukone and John Abraham, and was directed by Siddharth Anand. She will also be seen at Atlee’s jawan in June 2023. The film stars Vijay Sethupathi and Nayanthara. Deepika is making a cameo in the movie.
SRK also has Rajkumar Hirani dunky. The film is backed by Shah Rukh Khan’s Red Chillies Entertainment. It will be released on the big screen on December 22, 2023. The film will feature Taapsee Pannu in the lead role. It will also star Satish Shah and Boman Irani. It’s a story about immigration. Dunki has already been filmed in Mumbai, Budapest and London.
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