A police complaint has been filed against the CEO of Coca-Cola India and actor Nawazuddin Siddiqui for allegedly hurting the feelings of the Bengali community. The actor recently appeared in an advertisement for Sprite soft drink which was originally filmed in Hindi. No objection was raised to the Hindi version. However, an advocate filed a complaint raising issues about the Bengali dubbed version.
Complaint filed against Nawazuddin Siddiqui and his Sprite ad for ‘hurt’ Bengali feelings
As reported by Live Mint, a lawyer from the Calcutta High Court, Dibyayan Banerji, who is also the petitioner, said: “Coca-Cola’s main advertisement for its Sprite product was in Hindi. And we have no problem with that. We only have a problem with the Bengali dub of the ad which is running on various TV channels and websites. Actor Nawazuddin Siddiqui laughs at one of the jokes, which says: ‘shoja anguley ghee na uthley, Bangali khali petey ghumiye porey’. In English, it means if Bengalis don’t get anything easily, they sleep hungry. And this, we believe, hurts the feelings of the Bengali community.”
Banerji further said, “There is nothing offensive about the Hindi ad. But it attracts section 66A of the IT Act and also section 153A of the Indian Penal Code. We also want these kinds of superficial acts and tricks not to be promoted in the future.”
The dubbed version of the advertisement supposedly has a joke meaning “If they can’t get the ghee out with a straight finger, Bengalis sleep hungry.”
The company reportedly removed the Bengali version, saying in a note that it “regrets the recent advertising campaign for the cold drink and that the company respects the Bengali language.”
On the labor front, Nawazuddin Siddiqui has two pitches: Sudhir Mishra’s. Afwaah and Jogira Sa Ra Ra. Afwaah stars in it opposite Bhumi Pednekar and is scheduled for a theatrical release on May 5. He also features actors Sumit Kaul, Sharib Hashmi, Sumeet Vyas, TJ Bhanu and Rockey Raina in major roles. It also has Kushan Nandy Jogira Sa Ra Ra and Noorani Chehra next to Nupur Sanon.
ALSO READ: Court Orders Nawazuddin Siddiqui And His Estranged Wife To Separate Amicably; Aaliya says, “I’ve filed for divorce, but before that, it’s important to sit down and discuss where we stand.”
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