After being acquired by Mensa Brands, MyFitness, which is the first brand of its kind and the fastest growing in the peanut butter category, has appointed actor and fitness icon Hrithik Roshan as its first brand ambassador. Hrithik is widely recognized as a health and fitness advocate and has amassed a large following among the Indian population, which will help MyFitness expand the reach of its product to a wider audience.
Hrithik Roshan Announced As First Myfitness Peanut Butter Brand Ambassador
Hrithik’s reputation as a millennial fitness icon aligns perfectly with MyFitness’ mission of a healthier lifestyle for all. Ananth Narayanan, CEO and Founder of Mensa Brands, commenting on the partnership, said: “We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration a even more significant.”
Speaking about his partnership with MyFitness, Hrithik Roshan said: “My partnership with MyFitness Peanut Butter is more of a subscription to the values of the brand and its products – a rare combination of healthy and tasty. I personally admire their passion for creating healthier options. when fitness enthusiasts want to indulge. I am fully aligned with their vision and look forward to being a part of their growth.”
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