Star Sports, the home of Indian sports, is delighted to announce Bollywood superstar and sports fan Ranveer Singh as its brand ambassador. This partnership makes the pop culture icon the first player to be associated with Star Sports, a development that reflects the growing synergy between sports and entertainment in India. Ranveer, in his role as ‘sutradhaar’ for the upcoming season of ‘Amazing League’, will be involved in creating an immersive and entertaining stream of content that brings to life compelling narratives from the league’s past, present and future.
Ranveer Singh becomes the brand ambassador for Star Sports; he says: “It’s an honor for me”
The journey of the ‘sutradhaar’ begins with the opening weekend (Friday March 31 – Sunday April 2) when Ranveer presents the key narratives for the 16th edition of the tournament, the biggest to date. Singh’s collaboration with Star Sports is a significant move for the brand. Star Sports aims to harness Singh’s enormous popularity and deep love for sports to connect with diverse audiences who have yet to form a deep relationship with sports. It is in line with the stated mission of Star Sports to make India a sports nation by fueling fandom and passion for sports.
Singh, on the other hand, sees this partnership as a perfect opportunity to show his love for sports and share his passion with his fans. His vast and impressive knowledge and understanding of sports, combined with his position as one of the most popular actors in the entertainment industry, make him the ideal choice to bring the power of sports to a broader and deeper level in the whole country.
Speaking of the partnership, Ranveer Singh said, “Star Sports is a brand that is synonymous with sports in India. As a sports enthusiast, being associated with a brand that has redefined the way sports are viewed and consumed in the India is truly special. I have grown up watching some of the most iconic moments in world sports on Star Sports, and I am honored to be a part of this incredible journey.”
Sanjog Gupta, Director of Sports for Disney Star, said: “We believe that sports in India are on the move, but they need a continuous injection of fandom to become a full movement. In Ranveer Singh, we see a die-hard sports fan, committed storyteller and quintessential entertainer, willing to use his popularity to grow sports. By working with him, we want to reach new audiences, who have not yet discovered his passion for sport. This also includes millions of viewers, who have not watched Cricket or do not watch Cricket regularly. We want to use the power of storytelling and Ranveer’s popularity together to create a compelling invitation for them.”
Star Sports and Ranveer Singh’s journey as partners begins with the opening weekend of Tata IPL 2023 (March 31-April 2) and continues throughout the tournament as heroes emerge and stories unfold. It also involves major sporting events on the network including the World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup and ICC Cricket World Cup.
Also Read: Ranveer Singh And Arjun Kapoor Pose With Mrs. Chatterjee Vs Norway Star Rani Mukerji, See Photo
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