Japanese fashion label Onitsuka Tiger has announced Rashmika Mandanna as the brand’s first advocate in India. The brand is known for presenting the best of contemporary collections that blend fashion with sport and heritage with innovation. With her stylish personality, playful vibe and endearing energy of hers, Rashmika resonates well with the spirit of the brand. She was on hand for Onitsuka Tiger’s Fall/Winter 2023 show at Milan Fashion Week wearing a head-to-toe look.
Rashmika Mandanna Announced As India’s First Luxury Apparel Advocate Brand Onitsuka Tiger
A versatile and award-winning actress, both critically and commercially acclaimed for her acting prowess in Kannada, Telugu, Hindi and Tamil cinema, Rashmika has carved out a niche for herself in the highly competitive Indian film industry. She enjoys a huge fan base across the country and has been awarded the title of ‘National Crush of India’. Rashmika’s reach within the Indian market is incredible, with 36 million followers on Instagram (@rashmika_mandanna). She topped the Forbes India list of the most influential actors.
With her confidence and unique minimalist fashion aesthetic, Rashmika embodies everything the brand stands for. “I am very excited to partner with Onitsuka Tiger as their contemporary collection completely resonates with my sense of wardrobe – unique, minimalist and artistic. The brand allows me to show all aspects of my personality while experimenting with cutting-edge styles and silhouettes. I am excited to see how our synergies merge and develop.” said Rashmika Mandanna, Onitsuka Tiger’s first India brand advocate.
The theme of Onitsuka Tiger’s Spring Summer 2023 collection is Japanese minimalism. Led by creative director Andrea Pompilio, this collection blends innovative forms with heritage, expressing the pinnacle of beauty through a subtractive aesthetic that eliminates the unnecessary.
On the work front, Rashmika Mandanna will soon be seen in Animal, facing Ranbir Kapoor. It also has the long-awaited sequel to Pushpa: the rule In the pipe
ALSO READ: Rashmika Mandanna praises her Animal co-star Ranbir Kapoor, starring TJMM
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