Reebok, a brand synonymous with sports and fitness, has announced a new chapter in its journey. Under the aegis of Aditya Birla Fashion and Retail Limited (ABFRL) in India, Reebok is re-establishing itself as a leading sports and performance brand with a powerful new campaign that resonates deeply with audiences.
Taapsee Pannu and cricketer Suryakumar Yadav announced as new brand ambassadors for Reebok
The campaign, titled ‘I am the New’, features two extraordinary people who have challenged stereotypes and created new rules for themselves: World No. 1 T20 batsman Suryakumar Yadav and lead actor Taapsee Pannu. Their inspiring stories about overcoming challenges and charting their own paths embody the central message of the campaign: embrace your unorthodox spirit and create your own path.
The love of sports and fitness is intrinsic to Indian culture. Sports are the heartbeat of the nation, with millions of people actively participating in and following a variety of sports through the media. It’s only natural for Reebok to recapture its legacy of being the nation’s leading sports and performance brand, encouraging everyone to embrace fitness as a way of life. In keeping with this philosophy, the ‘I am the New’ campaign is an emotional call to action for everyone who has ever been held back by stereotypes or felt like they didn’t fit in. It is a rallying cry for the youth of India. to break free from limitations and embrace your true potential.
Commenting on the occasion, Mr. Manoj Juneja, COO of Reebok, India, said: “Reebok has played a pivotal role in transforming the global perception of sports and fitness, and this campaign aims to consolidate that reputation and regain our position at the top. Our new brand ambassadors embody our message of empowerment and self-expression through sport. With your help, we are excited to deepen our connection with the youth of India and fuel the growth of our brand. ‘I am the New’ is more than just a campaign; it is a call to make sport an integral part of our lives and strive for greatness in everything we do.”
On his partnership with Reebok, cricketer Suryakumar Yadav said: “I am excited to partner with Reebok, a brand that resonates with my perspective on sports and fitness. I believe that an individual evolves better when he is faced with challenges. Reebok’s new campaign perfectly represents my unconventional approach to the game. I hope to inspire a wave of energy and ignite a spark of ‘I am the new’ philosophy among the country’s youth.”
Sharing his excitement about this partnership with Reebok, actor Taapsee Pannu commented: “It’s very exciting to be associated with a brand like Reebok that allows you to push your limits and, most importantly, be yourself. It can be easy to follow the crowd, but it takes a tremendous amount of courage to pave your own path, and Reebok’s new campaign really furthers this ideology. The ‘I am the New’ campaign perfectly embodies our shared belief in breaking barriers and creating your own unique identity, whether on film or in real life. I am proud to be a part of this movement and look forward to an exciting journey with the brand.”
As Reebok and ABFRL begin this new chapter in their journey, with a series of exciting collaborations to follow in the coming months, the ‘I am the New’ campaign represents a powerful and emotional call to action for youth across India. It’s time to break free from limitations, embrace your unique identity, and become the best version of yourself.
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