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Varun Dhawan represents Amazon India as streaming giant joins hands with MIB to boost India’s creative economy : Bollywood News – Bollywood Hungama

Varun Dhawan represents Amazon India as streaming giant teams up with MIB to boost India's creative economy

Amazon India today announced that it has signed a Letter of Commitment (LoE) with the Ministry of Information and Broadcasting (MIB), Government of India, with the goal of growing India’s creative economy. As part of this collaboration, Amazon and MIB will help build pathways to promote creative talent in India, build capacity at eminent film and television institutes, and showcase Made in India creative content globally. The LoE was signed at the National Media Centre, New Delhi, in the presence of the Honorable Shri Anurag Singh Thakur, Union Minister for Information and Broadcasting and Youth Affairs and Sports, Government of India, Chetan Krishnaswamy, Vice President for Public Policy at Amazon India, Gaurav Gandhi, Vice President, Asia Pacific, Prime Video and Prime Bae Varun Dhawan.

Varun Dhawan represents Amazon India as streaming giant teams up with MIB to boost India's creative economy

Varun Dhawan represents Amazon India as streaming giant teams up with MIB to boost India’s creative economy

As part of the LoE, Prime Video and miniTV will work to provide internships and scholarships to students from the Film and Television Institute of India (FTII) and the Satyajit Ray Film and Television Institute (SRFTII). This will allow students to gain real job exposure and prepare for the industry. Additionally, to commemorate the Azadi ka Amrit Mahotsav celebrations, iconic content from NFDC, Doordarshan and the International Film Festival of India (IFFI) will be shown on Prime Video and miniTV, reaching a vast majority of Indians, furthering their cultural influence. and expanding its soft power.

In addition, skill-based masterclasses will be organized for students from various film and television institutes and 75 Creative Minds of Tomorrow, an annual talent enrichment program under the umbrella of IFFI where 75 young and talented artists, shortlisted by MIB will be selected. and trained. . As part of the collaboration, National Film Development Corporation (NFDC) and IMDb will work together to help enable discovery of India’s creative talent by listing their profiles and skill sets on the ranking platform.

Actor Varun Dhawan, who is also Prime Bae for Prime Video, said: “As Prime Bae, I am delighted to witness this historic collaboration between MIB and Amazon, Before Everyone Else. For any artist, the ultimate dream is to be recognized for his work. Thanks to streaming services like Prime Video, today even people in the farthest corners of the world dance to our music and repeat our dialogue. A collaboration of this nature helps us all work to redefine what it means to be Indian on the global entertainment stage.” will also curate a special showcase feature to promote books and magazines of all genres that reflect the proud Indian heritage of MIB Publishing Division. All India Radio Alexa Skill published by Prasar Bharti will help spread newsletters and educational content. The collaboration will also help broaden the reach of Prasar Bharati’s rich and diverse music through Amazon Music and Alexa.

Speaking about the partnership with Amazon, Shri Anurag Singh Thakur, Union Minister for Information and Broadcasting and Youth Affairs and Sports, Government of India, said: “The partnership with Amazon India is unique in several respects and the Letter of Commitment encompasses various aspects of the creative industry.The partnership would help strengthen links between industry and academia through scholarships, internships, master classes and other opportunities for students at the Film and Television Institute of India and the Film Institute and Satyajit Ray Television of India, and help shorten the striving period for talented performers coming out of India’s prestigious film institutes.”

“As the Indian economy expands at a rapid pace, Amazon is uniquely positioned to contribute to the nation’s growth journey on multiple fronts, including e-commerce, logistics, digital skills, cloud computing. , payments, artificial intelligence and building the creative economy. Over the years, we have been working with the Indian government to create meaningful impact at scale through our various collaborations and initiatives,” said Chetan Krishnaswamy, Amazon India Vice President of Public Policy.

“As we celebrate Azadi ka Amrit Mahotsav, this landmark Letter of Commitment to the Ministry of Information and Broadcasting strengthens our commitment to promote and showcase Indian creative talent and stories globally through our multiple services like Prime Video, miniTV, Amazon Music, Alexa, IMDb and our marketplace business,” added Chetan.

“At Prime Video, we have always seen ourselves as the enablers of the creative ecosystem. As an entertainment hub, there is room for every story to be told, which is only enriched if the most passionate storytellers find the training, platform and resources to bring their best work forward,” said Gaurav Gandhi, Vice President, Asia-Pacific. . , First video. “Our rich cultural diversity offers immense potential to fuel a thriving creative economy and advance India’s soft power internationally. Our holistic collaboration with MIB looks at every stage of life and every corner of integration to spur industry growth, and we are very optimistic about the pathways it will create,” added Gaurav.

Also Read: Priyanka Chopra Jonas Praises Indian Citadel Lead Varun Dhawan And Samantha Ruth Prabhu; he says: “They are both such accomplished actors in their own way”


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