Shobitam, an ethnic clothing brand that focuses on celebrating the elegance and heritage of Indian handlooms globally, today announced the signing of renowned actor Vidya Balan as a brand ambassador. As one of India’s most credible voices, Vidya has always supported the traditional art of handloom, encouraging local artisans across the country. Vidya is universally credited with bringing the saree back to the red carpet, making it cool and relevant to a new generation. He has made an immense contribution to social initiatives dealing with the empowerment and livelihood of traditional handloom weavers.
Vidya Balan Announced as New Ambassador for Ethnic Fashion Brand Shobitam
Sharing thoughts on this partnership, Vidya Balan said: “I have always been in awe of the rich tradition of Indian handlooms, and I am pleased to partner with a brand that shares the same passion. Shobitam is a leading ethnic fashion brand and I love the beautiful sarees and ethnic clothing that they offer to customers. As a brand ambassador, I am pleased to support Shobitam’s vision of working closely with our talented weavers to deliver unique creations of Silk Mark Certified quality to customers around the world. Together, we hope to create products that truly excel in quality, variety, value, and service.
This strategic alliance is expected to create avenues for customer acquisition with the Indian diaspora both within India and globally, facilitate rapid growth and help cement Shobitam’s position as a world-class ethnic clothing brand in the India to the world, according to an official statement from the brand.
Speaking about this partnership, Aparna Thyagarajan, Co-Founder of Shobitam, said: “We are excited to have Vidya join us as our brand ambassador as we look forward to growing our brand to connect with our customers globally. Vidya is an influential icon who perfectly embodies saree drapery and resonates well with Shobitam’s brand ethos, with her regal and approachable personality. This partnership is an important milestone as we continue to build Shobitam into an appreciated brand that represents the best selections in ethnic fashion with exceptional 5-star quality, delivery, value and service.”
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